Get the Sparrow Advantage


Advertising Benefit

517 Magazine is a multimedia publication created to reach and engage your best customers. The business- minded, locally owned print publication is supported by a dynamic online presence that will maximize readers’ engagement with your content on all devices. The print magazine is a beautifully designed gateway with rich content that will entice your readers to explore the even fuller-featured digital experience. Readers will love continuing their journey through 517’s interactive website; a digital magazine and weekly email content; and friendly, helpful and consistent social media interaction.

We are out there

Businesses or individuals can get 12 issues for $22 per year or 24 issues for $38. Click the Subscribe button below or give us a call at 517.203.3333


517 provides a strong regional perspective on everything from legislative issues to innovative business practices. The magazine is an ideal platform for sharing positive business stories and giving our valued readers a place to turn for useful information on Greater Lansing businesses. It’s also home to relevant and interesting lifestyle and community content that relates to each month’s editorial theme.

Our Subscription

Each issue of 517 is mailed directly to businesses and residential subscribers in the tri-county area the first week of the month. The website is updated the same day that the publication hits mailboxes with fresh, new content and a digital version of the magazine.

We also create a weekly newsletter with even more business news and lifestyle content that we deliver to our subscribers throughout the Greater Lansing region. Our editorial team is committed to daily and weekly community building with readers, and they regularly create and amplify social media-specific content that encourages conversation and sharing through Facebook and Instagram.

517’s staff is active in the community, hosting and attending events, networking and promoting the magazine all year long. Most notably, 517 hosts the Entrepreneurial Awards annually to honor exceptional entrepreneurs in the mid-Michigan area. We also partner with local businesses to host Connections and Coffee every quarter. Speak to your account executive for more information or to find out how you can get involved with either of these events.

Monthly Readership


Average Readership Education Level

College graduates, including master’s/doctoral degrees


Men and women, ages 32-64

Monthly website views


Newsletter Viewership

7,200 views monthly

Median household income


Mailing ratio

69% of our mailings are going to businesses
31% of our mailings are going to individuals

Social Media

Facebook, Instagram, LinkedIn

Readership’s interest/hobbies

  • Business news/trends
  • Hyper-local news
  • Business perspectives
  • State/national news
  • Local business
  • Business events/networking
  • Lifestyle content
  • Family content
  • Area highlights
  • Community events

Average readership home value



  • July: Back to Business
  • August: Human Resources
  • September: Back to School
  • October: Medicine
  • November: Shop Local
  • December: Giving Back/Holiday

*These are initial projections based on our previous magazine issues.




221 W. Saginaw St.
Lansing MI, 48933

All Rights Reserved 517 Business and Lifestyle Magazine

Copy link
Powered by Social Snap