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Days of Giveaways

517 Magazine Publisher’s Award — Techsmith: Wendy Hamilton Captures Success in Lansing and Beyond

Like all inspiring business success stories, it started with humble beginnings.  

TechSmith — which creates screen-capture software and solutions to create and share images and videos for better training, tutorials, lessons and everyday communication — was a nine-employee enterprise when it began in the 1980s. Today, the company boasts an army of hundreds and moved into a newly built headquarters on the campus of Michigan State University just over a year ago. The 60,000-square-foot building serves as the central hub for TechSmith and captures the spirit and long-term vision for the company under CEO Wendy Hamilton, daughter of the company founder.  

Wendy Hamilton
Wendy Hamilton

TechSmith was tapped for this year’s 517 Publisher’s Award in the 2023 Greater Lansing Entrepreneurial Awards. 

“This award is an acknowledgement of our roots and a testament to how far we’ve come since our founding in 1987, growing from a small, dedicated team of less than 10 to a vast team of over 300 that balance both the support of our community and our organization’s customers,” said Hamilton. 

The Publisher’s Award is not juried, but it is given the same consideration and deliberation the judges afford the other awards. The honor is awarded to a business that has made a big impact, a business that more people should get to know the story behind. TechSmith’s flagship product, Snagit, was a revolutionary tool when it came out, transforming the way people could secure and edit screenshots. Snagit — along with the company’s Camtasia, Audiate and numerous other software video, audio and capture tools — continue to lead the industry today. The products are easy for anyone to learn and use, and billions of images and videos have been created with the products by more than 73 million people across over 190 countries and territories.  

To read more of this story, become a subscriber to either our print or digital issues. Limited quantities are available for free at select MSUFCU locations and at M3 Group. 

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