Cause For Celebration: Five Ways to Help Employees Give Back
’Tis the season for giving. While thoughts more swiftly turn toward charitable endeavors at this time of the year, it’s also an ideal opportunity to consider how your business can capitalize on helping your employees support the local community all year long by implementing a give-back program in the workplace. Here’s five tips to get started in 2024.
Ask, Don’t Tell
There are plenty of studies that demonstrate how a culture of giving back in a company engages workers and increases productivity, but — for once — let’s not talk about you. This is about what your employees want and what causes they hold near and dear to their hearts. Gather input and feedback from your workers to find out what charitable issues and agencies they would like to see their time and effort benefit.
Save the Hoops, Hurdles
Workers aren’t just looking for employers who share their values, they’re also looking for ways to give. On study showed that 86% of employees want the opportunity to participate in corporate giving. You can help them fulfill this need by making it easy as possible. Whether that is something as simple as setting up a donation bin or giving them paid time off to volunteer, giving back doesn’t have to be a chore.
A Match Made in Heaven
Don’t just talk the talk. Walk the walk by putting your money where your mouth is. Giving back is going to put a nice polish on the company brand, but this isn’t about corporate philanthropy. It’s about something that is employee-driven. Be the leader others follow by offering a company match for donations. A whopping 84% of donors said they’re likely to donate if a match is involved.
No, we’re not talking about the cynical what’s-in-it-for-me mentality. This is more about providing that gentle nudge needed to prompt participation. It can be something as innocent as raising awareness of how much of a difference employee giveback efforts can make in the community, or it can be a reward for meeting a predetermined fundraising goal. The key is to motivate voluntary involvement.
Don’t Be a Bummer
Incentives are nice, but don’t pit employees against one another when it comes to personal philanthropy. Think twice before you post a running tally on who has given what or how much one department is faring against another. People want to give what they can. Shame and high-pressure tactics are manipulative and ethically questionable. You’re not a travel agent, so spare the guilt trip.