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Celebrating Success: Awards Can Boost a Business’s Bottom Line

Entrepreneurs are the heart and soul of our region, and they should be celebrated. 

Now in its 29th year, the Greater Lansing Entrepreneurial Awards is a prestigious showcase of doers and dreamers who are not only proud of their own accomplishments but have the support of community and clientele. Each honoree was nominated by a member of the community and went through an arduous, juried process. 

Honoring small businesses helps them achieve goals and distinction. It helps with credibility, client attraction and company morale. Even the act of applying for business awards is healthy for a company because it forces employers to look at the big picture. How has the company grown? Is the company innovative? What makes the business stand out? 

What’s more, awards go a long way in public perception, which can lend itself to a business’s reality.