Hotel room rentals were up in 2018 for the eighth consecutive year, the Greater Lansing Convention and Visitors Bureau (GLCVB) announced during its recent annual meeting in Lansing.
The bureau also recognized several people with awards for their vision, dedication and loyalty to the Greater Lansing region.
The bureau reported a strong 62.8 percent occupancy rate for 2018 in the region, and overall hotel room demand increased to over 1.03 million hotel room nights, according to Smith Travel Research data. Additionally, the Greater Lansing region experienced an increase in the average daily rate, which is the average cost per rented hotel room in 2018 compared to the previous year.
“The Greater Lansing community experienced another very strong year,” said Jack Schripsema, president and CEO of the bureau. “For the eighth consecutive year the GLCVB destination sales department exceeded its room night goal, the Greater Lansing Sports Authority once again broke the century mark for events hosted and the region saw an overall hotel room demand increase compared to the previous year.”
The bureau and the Greater Lansing Sports Authority also honored community partners with awards at the annual meeting. The Community Champions program was created to recognize local residents for helping to secure and advocate for group business in the Greater Lansing area.
Those recognized as 2018 Community Champions were: Sean Kottke, Samantha Stevens, Keturah Bouyer, Christina DeJong, Josh Ressio, Caitlyn Vermiglio, Elyse Packard, Dr. Chinwe Effiong and Alexandra Jarvis.
The Sports Authority also recognized the Capital City Crushers as Sports Partner of the Year and Michigan Youth Challenge Academy as Volunteer of the Year.
The GLCVB also recognized John and Barb Rossi, certified tourism ambassadors, as the CTA Stars of the Year.