Business trainers provide support, advice to business owners
By Teresa J. Frith
If your business is struggling to meet its goals or having issues with communication, teamwork or strategic planning, then it just might be time to hire a business coach to get you back on the right track.
Similar to the way a sports coach helps athletes improve their game; a business coach provides support and advice to help businesses identify ways to improve the efficiency. The coach works with you to improve leadership, employee accountability, teamwork, sales, communication, goal setting, strategic planning and more.
“As a business coach, I work with businesses and organizations in various capacities, working to achieve the entity’s goals,” explained Lisa Fisher, business trainer and coach. “In most cases, I work with key leadership, business owners and teams or departments within the organization.”
According to Fisher, she first conducts a needs analysis to identify where the business wants or needs to move forward by using focus and accountability. Then she helps leadership narrow down the activities that the business can commit to that will lead to the results they are looking for and, ultimately, create and execute the strategies that will achieve those activities. Key metrics are then checked either weekly or biweekly to ensure everyone is on track or if anything needs to be changed.
A critical factor of business coaching is accountability. A business coach is not a consultant. They don’t do the work for a business. Their job is instead to focus on the end result and remind the business why that is vital and to help the business stay committed.
Fisher stressed that business coaching is much different from consulting in that a consultant evaluates and then makes suggestions that advise the client what he or she should do. A business coach works like a partner with a business to measure performance, watch for gaps and work to close them, all while keeping eyes on the target and working to improve the business’ game.
“Through questions, we find out about what you want to achieve, not what I think you should do,” said Fisher. “We mastermind around what that might look like and measure the progress. If something is not working, we will dive into it.”
On a typical day, Fisher asks a lot of questions. She meets her clients wherever they are most comfortable and gets to business doing a complimentary strategy session to find out what that client needs and what they want to make better in the business.
“I help clients with things like increasing revenue, developing leadership, increasing productivity, work-life counterbalance, systems and models, marketing, and expansion,” said Fisher. “I love being a business coach because I am helping people achieve their definition of success. I also get to meet a lot of great people and, as I continue to meet more, connect them with each other.”
The bottom line is that business coaching is a relationship between the coach and the client. A business coach is the person the business goes to for guidance and support who helps figure out what’s stopping someone from creating the business he or she wants.
“The wins that come from coaching are the client’s wins. They come from the actions you, the client, are willing to commit to take,” stressed Fisher. “I can only help you identify and hold you accountable to those actions you say you want to do. If you are unwilling to commit to do what you say it takes, you will not get the results you are seeking.”