Julie Pingston, executive vice president and chief operating officer, and David Buckenberger, senior vice president of business development for the Greater Lansing Convention & Visitors Bureau, have earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the destination marketing industry.
“We’re proud to have two of our key executives earn this highly respected designation,” said bureau President and CEO Jack Schripsema. “Our organization takes pride in its employees and the work they do to provide excellent service to the Greater Lansing hospitality community, and this certification exemplifies the vision and dedication that Julie and Dave bring to the Greater Lansing CVB.”
The focus of the program is on vision, leadership, productivity and the implementation of business strategies.
“Congratulations to those who have earned their CDME credential, the tourism industry’s highest individual achievement,” said Don Welsh, president and CEO of Destinations International. “These leaders are now equipped with the knowledge needed to adapt and manage the increasing change and competition facing our industry.”