In the musical “Porgy and Bess,” Clara, a young mother, sings a lullaby to her baby: “Summertime, and the livin’ is easy …”
But for some businesses, life in the summertime is not easy, at least for sales. Clients and customers take vacations, and new projects and purchases are usually delayed until after the vacation season dies down.
So how does a small business survive a summer slump? Get inventive and draw customers back to the racks. Here are some ideas on how to do that, compliments of Thrive Hive:
Throw a summer solstice party: June 21 is summer solstice 2019, often referred to as the “longest day of the year.” Actually, it’s the longest day in terms of daylight, and that’s an opportunity to light up customers. Throw a party, stay open later and offer special discounts as long as the sun is visible.
Shady business: It’s summer, it’s sunny and who doesn’t need sunglasses? They don’t have to be pricey Ray-Bans to be desirable. Shades are a perfect freebie because they’re lightweight, inexpensive and can easily carry your company logo. And the word-of-mouth as other beachgoers see your brand can be impressive.
Take it outside: Sidewalk sales have been a way of life since sidewalks were invented. Summer is a perfect time to take some of your excess seasonal inventory and put it on display in front of your store (check with the city for restrictions first, though). Offer lemonade and cookies inside to get people browsing the sidewalk offerings into the store for additional purchases.
Season for a sale: Retail or not, offer a sale just to get people in the door. Every kind of business can benefit from a summer sale. Everything from a tailor shop to an accountant firm can cut a few rates in the summer and invite customers to save some money.
Go out of season: How about a back-to-school sale in the middle of the hottest time of year? Perhaps a July Black Friday sale? Those are a few off-season ideas that will get your business noticed (especially the Christmas display in the store window). Parents are always looking for a great deal and jump on seasonal shopping.
These are but a few examples of how imagination and fun ideas can turn the summer slump into a season of joy.