Creating Better Sales Through Omnichannel

Remember that old business adage that sales is simply a numbers game? Omnichannel marketing is set to take that adage to an entirely higher level.

Omnichannel is the practice of using various types of channels to serve customers and prospects. It is built on the premise that underlying data is automatically updated, triggering messaging across all channels.

It is a multichannel approach to sales that focuses on providing seamless customer experience whether the client is shopping online from a mobile device or a laptop, or in an actual brick-and-mortar store. Omnichannel enables business operations such as:

Both in-person and online point-of-sale transactions.

Customer support through digital channels, such as live chat or email, phone and face to face.

“We’re a full-service marketing business, and we develop integrated marketing plans and ideas for our customers,” said Marisa Horak Belotti, president of Saginaw-based F.P. Horak Co. , a print and marketing solutions organization in the Great Lakes Bay Region of Michigan that offers a wide variety of technologically advanced print and marketing services aimed at providing solutions to challenges clients face in today’s marketplace.

Belotti explained that when you are leveraging data, you’re being more relevant — and the end result is that your customer is going to have a better return on investment.

“Omnichannel, or integrated marketing, provides data from customers and leverages that pointed data when making marketing decisions,” she said. “It boils down to precision targeting where customers live, work, where they shop, etc.”

According to the Harvard Business Review, 73% of all customers use multiple channels during their purchase journey.