Rehmann Employee Retention Credit

Human Factor Still Drives Business Growth

The COVID-19 pandemic has impacted every aspect of our lives.

The COVID-19 pandemic has impacted every aspect of our lives. Now, as a new normal begins to materialize, companies are striving to accomplish a business-as-usual stance.

The pandemic has forced businesses to depend more on robotics, according to Reuters. Automation keeps factories running without compromising the health and safety of workers.

Yet the human factor will be dominant as businesses ramp up, according to an IBM report on post-coronavirus businesses. The largest parts of an organization’s expected growth are those centered around employees and customers, the report concludes.

That human aspect is at the forefront for Bissell Homecare Inc., headquartered in west Michigan. To address the need to work differently, the 145-year-old vacuum cleaner and home care company has shifted its recruiting system to focus on three pillars, with the people factor among them.

That has resulted in a new approach to hiring, which has seen the talent pool grow.

“We have been hiring more than ever. Bissell has seen a 96% increase in hiring globally in 2021 over 2020,” said Wendy Mazoway, head of Bissell’s global talent acquisition “How did we do it? We looked at how we had been interacting with talent, and recognized we had to adjust our approach to be successful in the dynamic global marketplace.

“We moved from generalized roles to specialized roles — letting people focus on subject matter expertise and to realize efficiencies in focused work,” she said.

While technology has played a role in recruiting workers, Mazoway said success is still focused on people.

“No matter how technology and automation change, successful recruiting never does — it is always human,” she said.

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