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MSUFCU Launches Women of Sparta

A new initiative launched by Michigan State University Federal Credit Union is designed to help empower and elevate leaders among the student-athletes of the MSU women’s sports teams.

MSUFCU unveiled Women of Sparta at a special event held at Spartan Stadium on April 4. Expanding on the credit union’s name, image and likeness opportunities in the university’s women’s sports programs, Women of Sparta provides a comprehensive platform for personal growth, financial literacy and community engagement for student-athletes.

Student-athletes participating in Women of Sparta will benefit from a range of opportunities tailored to support their holistic development, including financial education, personal branding workshops, mentorship programs, job shadowing, internship opportunities and an expanded NIL program.

“This partnership between MSUFCU and MSU women’s athletics supports the development and success of student-athletes while elevating the platform for women’s sports teams overall,” said April Clobes, president and CEO at MSUFCU. “By empowering the next generation of leaders and shining a brighter light on MSU women’s sports teams, our goal with this initiative is to foster a positive and even more inclusive community for everyone.”

To expand on the core elements of the program, Women of Sparta will offer:

  • Financial literacy and career readiness classes: All MSU women’s sports student-athletes will have access to workshops to strengthen their financial literacy and confidence. Led by MSUFCU educators, student-athletes will learn more about budgeting, financial planning, resume building, networking and interviewing.
  • Media training and personal branding workshops: MSUFCU will provide Women of Sparta student-athletes with training in media relations and personal branding to help them leverage the additional attention that comes with being an MSU student-athlete. The workshops are designed to enhance communication skills and empower the student-athletes to effectively share their stories.
  • Leadership development: The credit union will offer job shadow and internship opportunities for student-athletes to continue their community impact. Through mentoring from MSUFCU leadership, student-athletes will have the ability to participate in networking and growth opportunities that help them plan for post-graduation career goals.
  • NIL partnership opportunities: Through Women of Sparta, MSUFCU is expanding its NIL program to encompass all women’s sports at MSU. The credit union will continue to partner with players on the MSU women’s basketball team and offer agreements to two student-athletes from each of the university’s other women’s sports teams.

“The Women of Sparta program furthers MSU athletics as a front-runner in the NIL space following our recognition as the best institutional program at last year’s NIL Summit,” said Alan Haller, vice president and director of intercollegiate athletics at MSU.

Student-athletes interested in becoming a Woman of Sparta for the 2024-2025 academic year are encouraged to submit their applications by June 1. The first cohort of Women of Sparta student-athletes will be announced this summer.

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