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New Campaign Inspires Residents to Love Lansing Like a Local

Greater Lansing Convention & Visitors Bureau hosts the citywide Be a Tourist in Your Own Town event

Each spring the Greater Lansing Convention & Visitors Bureau hosts the citywide Be a Tourist in Your Own Town event; however, due to circumstances related to COVID-19, the decision was made to cancel the event for 2021.

The event typically shines a light on the many attractions and activities that make Lansing a tremendous place to live, work and play. Yet just because the event has been canceled doesn’t mean that light cannot still shine.

It’s not a secret that many hometown favorites, such as the Impression 5 Science Center, the state Capitol, indoor entertainment centers and more, endured months of closures due to the pandemic. As the region emerges into the “new normal,” they need the community’s help to keep their doors open for future seasons of fun.

The GLCVB’s goal is support local attractions and drive visitation, not just for a one-day event but throughout the summer. With financial contributions from the 2020 BATYOT sponsors, the GLCVB has launched the “Love Lansing Like a Local” advertising campaign, encouraging residents to safely and responsibly enjoy the area’s hospitality-related businesses. The campaign will highlight the many educational and ongoing learning opportunities that local attractions provide.

“I cannot say enough kind words of gratitude toward our generous sponsors and media partners who made this campaign possible,” said Tracy Padot, vice president of marketing communications for the GLCVB. “The #lovelansing community really rose to the occasion to show their unwavering commitment to support our hospitality industry.”

The GLCVB has developed a comprehensive list of dozens of attractions and activities that are open. These include coronavirus protocols, admission fees and what you need to know before you go. Residents can safely and responsibly support these local attractions as all have committed to the Greater Lansing Safe Pledge, showcasing their commitment to following Centers for Disease Control and Prevention guidelines and putting their visitor’s health and well-being first.

Each week a different category of attractions will be highlighted throughout June and July. Watch for weekly GLCVB blogs, on-air segments on WILX-TV 10, articles in the Lansing State Journal and more. WLNS-TV 6 will be offering weekly contests for free giveaways throughout June and July.

Prior to the pandemic, tourism in the Greater Lansing region generated $682 million in economic impact. The GLCVB anticipates that number to be cut in half in 2021. After a year staying at home, there is pent-up demand for travel. It’s the GLCVB’s hope that residents can prove that if they can frequent a local business safely and serve as ambassadors for potential visitors.

The complete list of attractions open this summer can be found at lansing.org/lovelansing.

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