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What to expect from the ad world in Super Bowl LV

The Super Bowl is Sunday, Feb. 7, at Raymond James Stadium in Tampa.

Super Bowl LV. It’s just a hunch, but this could be one of the most watched Super Bowls in recent years.

Why? Because it’s one of the few forms of “event entertainment” we can get our hands on right now.

Because we need something to talk about other than politics and COVID-19.

Because since many of us work from home now, we’ll be more inclined to stay up late and sneak in an extra half-hour of sleep that would normally be reserved for commute time.

And because the half-time show featuring The Weeknd is looking pretty epic.

Oh, and there’s the football.

This year’s unique matchup also pits the young up-and-coming phenom against the seasoned veteran of the old guard who many consider to be the greatest to have ever played the game.

Quarterback prodigy Patrick Mahomes is leading the Kansas City Chiefs into their second consecutive Super Bowl, taking on the seemingly unstoppable and ageless Tom Brady, already a six-time Super Bowl winner. In this first year as quarterback for the Tampa Bay Buccaneers, Brady has led the team to the title game in Tampa, Florida — the first time the Super Bowl is being hosted in the home city of one of the teams in the competition.

But for all fans talking about the game, there will be an equal — if not greater — amount of people talking about the ads.

You’ve got Jimmy Kimmel and Mindy Kaling in a Doritos ad talking about an unnamed guest, using the hashtag #FlatMatthew. Another hint? Flat Matthew could be a flattened version of Matthew McConaughey. Alright, alright, alright!

Cheetos has secured actor Ashton Kutcher, his wife actress Mila Kunis and rapper Shaggy.

General Motors plans to use its airtime to promote new electric vehicles in two ads.

M&M’s has released a teaser of its commercial based on “things gone wrong.”

Mountain Dew will focus on its new product, Major Melon; Hellmann’s has tapped Amy Schumer for an ad focusing on food waste; and Chipotle is asking the question “Can a burrito change the world?”

Why yes, yes it can. But we digress.

Among those sitting out of the ad game this year are Ford, Budweiser and Coca-Cola, who say they aren’t paying the pricey fee and instead are dedicating money to areas such as coronavirus relief, vaccination awareness and other current world issues. PepsiCo will not have an ad, but it is sponsoring the halftime show. Little Caesars Pizza has also decided to take a pass this year.

The Super Bowl is Sunday, Feb. 7, at Raymond James Stadium in Tampa. Kickoff is set for 6:30 p.m. on CBS stations.


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