Many consumers want to know where companies stand on the Black Lives Matter movement, and companies are becoming more transparent about it.
“The Biggby Coffee home office definitely believes that Black lives matter,” said Bob Fish, co-CEO at the East Lansing-based Biggby Coffee. “We as an organization have a lot to learn, and that is where we have focused our energy so far. Listen, watch and read has been the first step. The second step is to never let it leave the conversation. The third step is assembling an academic thought leader group to help us take action inside and outside the organization.”
Preuss Pets in Lansing stepped up too. Manager Kirbay Preuss said supporting Black Lives Matter “means acknowledging that there is injustice, trauma and pain that needs to be exposed. You can’t help solve a problem unless you look at it.”
Preuss Pets issued social media posts supporting Black Lives Matter, held staff meetings to discuss the company’s stance on the movement and worked with community leaders to learn how to better serve the community. Preuss said the business will continue learning how to create social change pertaining to the movement.
Jerry Norris is founder and CEO of The Fledge in Lansing. Its mission is to “create opportunities to pursue happiness and fight for liberty and justice for everyone.”
“Overall, our support of Black Lives Matter starts with ‘enough is enough,’” he said.
The Fledge gives voice to Black Lives Matter in ways including social media, discussion forums and business development.
To learn more about these businesses, go to preusspets.com, thefledge.com and biggby.com.