517 Magazine Presents: The 26th Annual Greater Lansing Entrepreneurial Awards

Salons Are Vital to More Than Just the Economy

If there’s an upside to the pandemic’s impact on the salon industry, it may be increased appreciation for the role stylists play in uplifting the human spirit.

Salons felt the financial fallout from the COVID-19 pandemic like “a train hitting a wall,” according to Charles Morgan, owner of Personal Image Salon & Spa in Lansing.

“With no pre-warning of more than a few days of salons being shut down, income instantly halted but normal bills were still coming in,” Morgan said.

Now that his business is open again, the design of Morgan’s salon fortuitously lends itself to social distancing. A 4.5-foot separator between each station originally implemented for privacy will help ensure social distancing, he said.

In addition, work areas including salon chairs, shampoo stations and nail tables are sanitized after each client. Plus, Morgan uses an air-mist sanitizer nightly. Those measures work in tandem with social distancing and masking, he said.

Jason Franks, owner of The Artisan Co. Salon in Lansing, said the pandemic has already cost him more than $30,000.

Thrilled to be open again, Franks said he monitored how salons in other countries reopened.

“I’ve always felt organization, communication and transparency would be the building blocks to our success,” Franks said.

As for safety protocols, clients stay in their cars until their respective station is cleaned. There’s also a sanitation station with complimentary masks and a temperature check, Franks said.

If there’s an upside to the pandemic’s impact on the salon industry, it may be increased appreciation for the role stylists play in uplifting the human spirit.

“This weird moment in history is going to benefit our industry, because it was realized how important we are,” Franks said.

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