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Connections and Coffee

Supporting Local is More Than Giving Back

The holiday season has always held a special place in my heart. Those who know me understand what an understatement that is. 

It’s the time of year when excitement abounds, the scents of the season are in the air, and the joy of giving and spending time with the people we love the most takes center stage. For me, and I’m sure for many others, it’s also the time I ratchet up my spending on holiday gifts for the people in my life — and maybe even a little something for myself. It warms my heart during this season of giving to support our local businesses.  

As a local businesswoman and small-business owner, I have always made it a point to support the businesses in my community. It’s not just because it’s the right thing to do; it’s because there’s something profoundly fulfilling about spending my hard-earned dollars with people whose names and faces I recognize. There’s a sense of loyalty and support that comes with it — a connection that goes beyond the simple act of a transaction. 

But let’s be honest here. Supporting local businesses isn’t just about being a good neighbor; it’s a little bit selfish, too. When we choose to spend our money at local shops, we’re investing in the very heart and soul of our community. These businesses are the backbone of our neighborhoods; and by supporting them, we’re helping to ensure that they and we continue to thrive. 

When I walk into a local establishment, like Twiggies, Corey’s Lounge or Salt Yoga, it’s not just an exchange of money for goods, delicious food or self-care; it’s a chance to chat with the owner or longtime employees, to learn about their story and to understand the passion that drives them. The personal touch and the genuine smiles are priceless. There’s something undeniably rewarding knowing that my purchase is helping them fulfill their dreams.  

These local businesses are the ones that have taken a leap of faith to set up shop and chase the American dream. They pour their heart, time, resources and soul into their organizations, and they deserve our support. By choosing to shop locally, we are contributing to preserving the uniqueness of our community and keeping the spirit of entrepreneurship alive. 

So, as the holiday season approaches, I encourage you to take a moment to reflect on the impact you can make through your spending choices. Remember that supporting local businesses isn’t just about giving back; it’s about nurturing the essence of our neighborhoods knowing you’ve made a positive difference in the lives of your neighbors.

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