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Digital Experience Pass Encourages Residents To ‘Love Lansing Like A Local’

The Greater Lansing Convention and Visitors Bureau wants residents to reacquaint themselves with all the activities and offerings the region has to offer. 

The bureau  launched the new digital Lansing Experience Pass on May 17 — 517 Day. The pass allows users to get discounts and accumulate points as they check in to various Greater Lansing attractions, museums, outdoor recreation spots, art venues and family-friendly activities. The pass is free and available all year.  

“We hope this digital pass will encourage residents and visitors alike to ‘Love Lansing like a Local’ by exploring the many attractions and recreational opportunities throughout our region,” said Tracy Padot, vice president of marketing communications for the bureau. “And what better day to launch than 517 Day? Let’s celebrate the region by exploring our hometown treasures.”  

To participate, sign up for the pass using your email at; browse different categories of Lansing-area experiences; visit local attractions and check in to receive select discounts and accumulate points; and redeem those points for decals, socks, playing cards, T-shirts and more.  

The Lansing Experience Pass is available just in time for the “Love Lansing Like A Local” campaign. Each week throughout the summer, the Greater Lansing Convention and Visitors Bureau and local media partners will highlight a different category of attractions.  

Love Lansing Like A Local Summer Schedule  

  • June 5: Experience pass  
  • June 12: Family activities  
  • June 19: Free things to do  
  • June 26: Museums and attractions  
  • July 3: Arts and culture  
  • July 10: Sports and leisure  
  • July 17: Golf  
  • July 24: Outdoor recreation  
  • July 31: Restaurants  
  • Aug. 7: Farmers markets  
  • Aug. 14: Lansing craft beverage pass  

Learn more about the Love Lansing summer campaign at