More than just serving a narrow purpose, a chamber of commerce is the connective tissue of a local business community, supporting and advancing the interests of its members to nurture a thriving local economy. Janelle Smith, president and CEO of the Howell Area Chamber of Commerce, sat down with 517 Business to discuss the ins and outs of her role.
What does the job of chamber president entail?
At its core, my role is about building alignment between businesses, community partners and regional priorities. Our chamber today is less about individual programs and more about creating ecosystems where businesses can connect, grow and lead. Every day is different, but the purpose is consistent — helping businesses succeed while shaping a stronger and more resilient community and regional economy.
What is your “secret sauce” for ensuring a new business feels integrated immediately?
We believe belonging, growth and development should happen by design. From day one, we listen and focus on understanding a business’s goals and intentionally connect them to the right people, programs and opportunities. When someone feels seen and supported early, they don’t just become another member; they become part of the community and the momentum that drives it forward.
How do you ensure that every new program or event aligns with the chamber’s broader mission of economic growth?
Our programs and initiatives are filtered by our three strategic pillars: connect, advocate and lead. This ensures that actions we take contribute to real economic impact. That means asking whether a program strengthens relationships, develops leadership or advances business and economic success before moving forward.
What is the biggest challenge local business owners are facing right now?
Business owners are navigating constant change with workforce dynamics, talent shortages, rising costs and evolving technology. Often, they feel like they have to solve these challenges alone. … Our role is to create environments where leaders can share challenges, learn from each other and access the resources that help them move forward with confidence.
What is one thing people often get wrong about what a chamber does in 2026?
Many people still think chambers are primarily networking events and ribbon‐cuttings, but modern chambers are economic conveners and community builders. We operate at the intersection of business, workforce, advocacy and regional strategy, helping align people and resources around shared growth.
What is the most rewarding part of seeing a local business grow through chamber resources?
It’s watching someone’s dreams come true. Through resources and connection at the chamber, they develop confidence — and we grow alongside the business itself. Seeing someone move from feeling isolated to feeling supported and connected is incredibly powerful.
Christopher Nagy
Christopher Nagy is the senior editor for 517 Business and M3 Group. He spent more than 25 years in the field of journalism working at every level of the newsroom. Despite that, he’s still a pretty good guy.
