Our Word on the Street column has a fresh new voice. Taken over by 517 Account Executive Nikki Guinn, the column sends Nikki into the field to ask timely questions tied to this month’s editorial theme. The focus? It’s all about the 517 Business Awards. We asked all of our lucky respondents a single question:
Why do you think events like the 517 Business Awards are important — not only to the winners but to the community?
Serena Neubacher, account executive, Diversified Insurance Group
I think events like the 517 Business Awards are important because they celebrate the entrepreneurs, leaders and small businesses that make our community stronger. Recognition like this not only honors the work people are doing, but it also inspires others to keep building, innovating and investing in the Greater Lansing area. It’s also a great way for the business community to come together, connect and support one another.
Alex Hernandez, Rotary Foundation
The 517 Business Awards are vital for fostering trust, credibility and local pride, acting as a “seal of approval” that validates a company quality to customers and boost employees morale in our community of Lansing, Michigan.
Marcus Martin, business development manager, Lake Trust Credit Union
At Lake Trust, we believe small businesses are at the heart of thriving communities. When they succeed, it creates a ripple effect felt across our neighborhoods. That impact deserves to be recognized, and these awards serve as the perfect platform to celebrate their achievements and efforts to drive growth in the Greater Lansing region.
Ashley Crosser, director of fund development, Highfields
Awards like the 517 Business Awards matter because they do more than recognize winners — they uplift the entire community. They validate the hard work and leadership behind local businesses while also setting a standard for excellence that inspires others. At the same time, they build community pride, encourage people to support local and highlight stories that remind everyone the work happening here truly makes a difference.
